Metaverse911 created Flat Facia Anamorphic Content for exhibitions — specifically for Avantec Aircon at South Asia's largest HVAC trade show — turning their LED wall into the most talked-about booth on the floor at ACREX India 2026.
South and Southeast Asia's most competitive HVAC trade platform — where the biggest brands compete for attention.
ACREX India is the flagship annual exhibition of the HVAC, refrigeration, and intelligent building industry, organised by ISHRAE. Widely regarded as South and Southeast Asia’s most competitive trade platform in this space, the 2026 edition marked the event’s 25th year — held at the Bombay Exhibition Centre, Mumbai from March 12–14, 2026, across Halls 2, 3 & 6.
The 2026 theme — ‘Unlocking Business Potential: Enhancing Opportunities, Accelerating Growth, Building a Better World’ — reflected the sector’s extraordinary growth trajectory. The Indian HVAC market is projected to surge from $11.8 billion in 2024 to $29.4 billion by 2030, at a CAGR of 16.3%.
Avantec Aircon is an Indian HVAC manufacturer founded in 2023 with a clear purpose: to deliver innovative, customised air handling solutions for the most demanding commercial and industrial environments. Built by a core team with 30+ years of collective AHU manufacturing experience, Avantec entered the market not as a generalist but as a specialist — focused on precision-engineered systems for critical application requirements.
Avantec’s product line spans the full spectrum of air handling requirements — from comfort and clean room applications to industrial ventilation and energy recovery. Their AHUs are built to AHRI 1350 standards achieving CL1 leakage class ratings, with AMCA certified fans and EN 1822 / ISO 16890 / UL certified filters.
Avantec came to ACREX 2026 with a mandate that went far beyond filling a booth space.
Avantec came to ACREX 2026 with a clear mandate: showcase their HVAC machines and the scale of their real-world project implementations across India’s most demanding industry verticals. The challenge was not the content itself — it was how to deliver it in a way that felt worthy of the brand’s engineering excellence.
Static visuals blend into the noise. A standard video loop gets scrolled past. What Avantec needed was anamorphic content for exhibitions that physically stopped visitors in their tracks — something that made people pull out their phones before they even reached the booth counter. That is exactly what Metaverse911 delivered.
“A flat banner or a standard digital display does not do justice to a product that cools an entire hospital wing or regulates climate across a warehouse floor.”
A filmmaking technique adapted for the exhibition floor — making flat LED walls appear to break the laws of physics.
Flat Facia Anamorphic Content is a content design technique where 3D objects, motion sequences, and depth-layered animations are calibrated specifically for a flat LED display — making them appear to extend beyond the screen, float in the air, or erupt from the surface. It is the technique behind the famous 3D billboard cats and waves you’ve seen go viral from Seoul and Tokyo.
At an exhibition, where visitors are walking past dozens of booths, this technique is a pattern interrupt. It stops the eye. It triggers the brain’s object-tracking instincts. And it creates a moment of genuine wonder — which is the most valuable thing any brand can generate at a trade show.
A photorealistic Avantec AHU unit rendered in full 3D, appearing to float out of the LED wall and hover in front of visitors. The product hero shot — impossible in real life, unforgettable on the booth floor.
Every component of an Avantec AHU — the coils, fans, dampers, filters — exploding apart in slow motion to reveal the engineering inside. A visual that communicates build quality and technical depth without a single word of copy.
A rotating sequence showing Avantec AHUs installed across their core verticals — hospitals, retail malls, warehouses, data centres, and factories. Each environment rendered with photorealistic lighting and context to make the scale of deployment real.
A seamlessly looping brand film weaving together product, installation environments, and the Sigma brand identity — calibrated to run continuously through the show day without fatigue, always presenting fresh to the next visitor who stops.
The anamorphic content was designed to communicate Avantec’s deployment breadth across India’s most demanding industry verticals.
Critical environment AHUs for sterile operating rooms, ICUs, and patient wards requiring precision climate control.
Large-format mall and retail complex HVAC installations ensuring consistent comfort across high-footfall spaces.
Industrial ventilation and climate management for large-volume storage and fulfilment centre operations.
Precision cooling solutions for server rooms and data facilities with zero-tolerance thermal management requirements.
Manufacturing environment air handling for process cooling, ventilation, and worker environment compliance.
Airports, educational institutions, luxury hotels, pharmaceutical facilities, and any environment demanding engineered indoor comfort at scale.
Two reasons why flat facia anamorphic content consistently outperforms every other format at trade exhibitions.
Exhibition visitors make booth-visit decisions within 3 seconds of passing an aisle. Anamorphic content triggers peripheral vision and object-tracking responses that standard flat displays cannot. When a 3D AHU unit appears to hover in mid-air above the LED wall, visitors stop instinctively — before they even consciously register what they’ve seen. That involuntary stop is the most valuable commercial moment at any trade show.
Once a visitor stops, they need a reason to stay. The Avantec content sequence was structured as a complete brand narrative — product hero, technical explainer, deployment showcase, brand identity — delivered in a format that communicates more in 90 seconds than a brochure does in 10 pages. Visitors who watched the full loop walked away with a clear understanding of what Avantec makes, who they make it for, and why it matters.
Metaverse911 (AXRVERSE Global Private Limited) is an enterprise immersive technology company specialising in holographic displays, VR/AR solutions, and LED content production for exhibition, brand, and enterprise applications across India and internationally.
For Avantec at ACREX 2026, Metaverse911 handled the complete pipeline — from 3D asset creation and motion design through to LED-calibrated output and exhibition playback configuration — ensuring the anamorphic content performed exactly as designed on the day.
Photorealistic product and environment renders calibrated for LED output
Depth-layered animation sequences engineered for flat facia anamorphic illusion
Content mastered to specific LED panel resolution, pitch, and brightness specs
Booth narrative structure and content sequencing for maximum visitor engagement