How Metaverse911 Built an Interactive 3D Configurator for the NBG Starflex Printography Machine

Interactive 3D Product Configurator for NBG's Starflex Printography Machine at Plast India 2026 & CPHI India 2025

NBG Starflex Printography Machine - Interactive 3D Configurator by Metaverse911

At Metaverse911, we believe the future of industrial product showcasing lies in immersive, interactive experiences — and our latest project for NBG is a testament to that vision.

We designed and developed a 3D Product Configurator for NBG's Printography machine, an advanced industrial printing system with multiple complex components. This configurator was showcased at two of India's most prestigious industry exhibitions — Plast India 2026 and CPHI & PMEC India 2025 — helping NBG stand out on the exhibition floor and engage visitors like never before.

From interactive product visualization to real-time configuration, the solution transformed how NBG showcases its flagship machine to buyers, distributors, and industry professionals at India’s largest packaging and pharmaceutical expos.

About the Events

Plast India 2026

Plast India 2026, the 12th International Plastics Exhibition, Conference & Convention, was held from 5th–10th February 2026 at Bharat Mandapam, New Delhi. Organised under the theme “Bharat Next”, it brought together over 2,000 exhibitors from 80+ countries and attracted 600,000+ visitors, making it one of the largest plastics exhibitions in the world. The event showcased cutting-edge advancements in processing machinery, raw materials, automation, recycling, and sustainable solutions across the entire plastics value chain.

NBG Flexible Packaging Machinery, a leading manufacturer of flexographic printing machines, used this marquee event to launch an immersive product experience powered by Metaverse911.

NBG Starflex trade show booth at Plast India 2026

CPHI & PMEC India 2025

CPHI & PMEC India 2025, South Asia's leading pharmaceutical event, took place from 25th–27th November 2025 at India Expo Centre & Mart, Greater Noida. With over 1,500+ exhibitors and 43,000+ attendees, the event united pharmaceutical professionals from across the globe — covering pharma machinery, packaging, drug delivery, laboratory equipment, and analytical technology.

Plast India 2026 trade show exhibition booth with immersive technology
NBG Starflex Printography Machine - 3D close-up view

The Challenge

Showcasing Complex Machinery at Trade Shows

The NBG Starflex Printography Machine is a large, complex piece of industrial equipment with multiple modules, configurations, and technical specifications. Transporting the full machine to trade shows is logistically difficult and expensive.

Traditional brochures and static images fail to communicate the machine’s capabilities, internal mechanisms, and customization options to potential buyers. NBG needed an interactive solution that could replace the physical machine on the exhibition floor.

Our Solution

Interactive 3D Configurator

Metaverse911 designed and developed a fully interactive 3D configurator for the NBG Starflex Printography Machine, deployed on a large touchscreen display at both trade show booths.

The configurator allowed visitors to explore a high-fidelity 3D model in real time – rotating, zooming, and interacting with every component from the central drum to individual printing stations, drying units, and the rewinding system.

Key features included real-time module configuration, exploded view mode for internal mechanisms, technical specification overlays, and a comparison mode for side-by-side configuration viewing.

Interactive 3D configurator interface for NBG Starflex machine
Trade show booth engagement with NBG 3D configurator

The Impact

Transforming Trade Show Presence

The 3D configurator transformed NBG’s trade show presence at both Plast India 2026 and CPHI & PMEC India 2025. Booth engagement time increased significantly as visitors spent more time interacting with the configurator compared to traditional static displays.

Sales teams reported that the tool became their primary product explanation device – replacing lengthy verbal pitches with a self-guided, visual experience. NBG’s leadership noted it helped bridge the gap between technical complexity and buyer understanding.

Why It Matters

The Future of Trade Show Product Demos

For industrial machinery manufacturers, trade shows remain the most important sales channel. The NBG Starflex 3D configurator demonstrates a scalable approach – replacing static displays with interactive 3D product visualization.

Metaverse911’s approach combines high-fidelity 3D modeling, real-time rendering, and intuitive touch-based interaction design – purpose-built for the trade show environment where first impressions and engagement time directly impact sales outcomes.

Whether it’s flexographic printing machines, pharmaceutical packaging equipment, or any other complex industrial product – interactive 3D configurators are becoming the new standard for trade show product demonstration.

Visitor using interactive 3D machine configurator at exhibition

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