Louis Vuitton's "Augmented Reality Building Take Over" at their flagship store in Vendôme, Paris, exemplifies innovative AR marketing strategies. Developed in collaboration with the Louis Vuitton creative team, this AR experience was featured in the official Louis Vuitton app and provided a novel way to engage with customers and promote the brand's ‘Zoooom with Friends’ campaign.
The AR experience allowed users to view the historic flagship store from outside and witness animated characters from the campaign interacting with the building. By simply holding up their smartphones, users saw these characters climbing up the building, moving through windows, and eventually taking to the roof to perform a lively jam session. This visual spectacle was accompanied by a catchy track from the band Sa-Ra, creating an immersive and entertaining experience for users.
This AR activation was more than just a visual delight. It provided customers with the opportunity to capture and share moments through the app, either by photographing or recording the AR event. This shareable content not only amplified the campaign's reach but also encouraged user-generated promotion.
To bring this AR vision to life, Visualise, in partnership with local French teams, meticulously scanned the building and conducted ongoing updates to accommodate changes in lighting and environmental conditions. This remote collaboration was necessitated by UK lockdown restrictions but was crucial for refining the app’s functionality and ensuring a successful launch.
Additionally, the AR experience included a selfie feature that allowed users to film themselves with the animated characters, further enhancing user interaction and engagement. By blending cutting-edge technology with creative storytelling, this AR campaign effectively drew attention to Louis Vuitton’s brand and products, demonstrating how augmented reality can transform traditional marketing efforts into dynamic, interactive experiences.
AR Characters Climbed Building, Engaged Users with Interactive Experience
Users Captured Photos and Videos of AR Characters Performing
Remote Collaboration Ensured Accurate Building Scanning and App Updates
Selfie Feature Allowed Users to Film Characters in Real-Time