Procter and Gamble (P&G) sought to create an innovative educational tool to train internal staff and showcase their latest razor at trade shows. To meet this goal, a unique virtual room experience was conceptualized and brought to life using custom 6DOF software.
The virtual room was designed to immerse users in a larger-than-life environment where they could interact with the razor model. Upon entering the virtual space, users were greeted with a massive razor displayed on a plinth. The razor would then "explode" into a detailed breakdown, revealing key features and information. This engaging approach not only provided factual and informative content but also created a memorable and interactive experience for users.
The development process involved creating the entire virtual environment and razor model from scratch using computer-generated imagery (CGI). This ensured a high level of detail and accuracy, allowing users to explore the razor from different angles and perspectives.
The end result was highly successful, with P&G expressing great satisfaction with the final product. The virtual room proved to be an effective educational tool, with employees enjoying the immersive experience. Additionally, the experience garnered significant engagement at trade shows, capturing the attention of potential customers and effectively showcasing the new razor's features and benefits.
Overall, the virtual room experience created using the custom 6DOF software proved to be a successful and innovative solution for P&G, demonstrating the effectiveness of immersive technology in education and marketing.
P&G's 6DOF software created a virtual room for razor education.
Users explored a giant razor, which exploded to reveal details.
The immersive experience was effective for employee training and tradeshows.