Mr B & Friends, a creative agency, partnered with Fourth Reality to develop a virtual reality (VR) experience for their client, Siniat. The objective was to create an immersive VR experience for trade shows, showcasing how Siniat’s products are utilized in constructing modular buildings. Siniat wanted to highlight their range of acoustic, fire, and external weather boards used in wall and floor construction. To achieve this, Fourth Reality designed a 3D VR representation of a student dorm room, which served as the backdrop for demonstrating the different construction solutions.
Once the virtual dorm room was created, Fourth Reality integrated the wall and floor boards into animated cross-sections. These cross-sections would activate when users looked at specific trigger points within the room. Each layer of the construction was presented with detailed information, which appeared as the layers were activated, providing a comprehensive understanding of how Siniat's products are applied in real-world scenarios.
At the trade show, two Samsung Gear VR headsets were provided for attendees to explore the virtual dorm room. The intuitive interface allowed users to easily navigate and interact with the different sections of the VR experience with minimal instructions. This interactive approach not only engaged the users but also effectively showcased the benefits and applications of Siniat’s acoustic, fire, and weather boards.
This collaboration resulted in an engaging and informative VR experience that successfully demonstrated Siniat’s innovative building products. By utilizing VR technology, the project effectively communicated the practical uses of Siniat’s construction solutions in an interactive and memorable way, enhancing the trade show experience for attendees.
VR experience demonstrates Siniat's acoustic, fire, and weather boards.
Interactive 3D dorm room showcases product solutions in modular buildings.
Users explore VR via Samsung Gear VR headsets at trade shows.
Intuitive interface requires minimal instructions for seamless user experience.