At Chemspec Europe 2025 – the world’s premier gathering for fine and speciality chemicals, held at Koelnmesse in Cologne – Metaverse911 conceptualised and delivered a striking L-shaped anamorphic display that transformed Pi Industries’ booth into something visitors didn’t just glance at – they gravitated toward.
Part visual illusion, part brand storytelling engine, the installation turned heads, sparked conversations, and left a lasting impression on an exhibition floor crowded with competitors. This wasn’t a screen playing a corporate video on loop. This was an experience.
Pi Industries pioneered contract manufacturing in India, building a reputation on precision, consistency, and trust. Over 50 years of zero-conflict, zero-attrition global partnerships – a legacy brought to life with stunning visual depth.
Pi Industries sits alongside clients across the full agrochemical value chain – ideating, developing, and scaling together. The anamorphic made this co-creation philosophy tangible and impossible to miss.
From advanced process development and flow chemistry to biotechnology and enzymatic platforms, the display gave visitors a window into Pi Industries’ R&D capabilities and strategic expansion into performance chemicals and pharmaceuticals.
With 800+ experts, world-class automated facilities, and digital systems designed for complexity management and risk reduction, the anamorphic conveyed Pi Industries’ scale with striking clarity.
ESG leadership was woven into the heart of the narrative – community impact, carbon reduction, circularity, and globally recognised ESG credentials. Because in 2025, responsible manufacturing isn’t a differentiator. It’s a baseline.
The narrative reached its crescendo with Pi Industries’ ambition: scaling from India to the world as a science-led, people-powered global manufacturing partner on a mission to shape the future of life sciences.
At a trade show, attention is the hardest currency to earn. Visitors at Chemspec Europe 2025 didn’t just pass by the Pi Industries booth – they paused, leaned in, and stayed. They asked questions. They took photos. They remembered.
The L-shaped anamorphic didn’t just display information – it created a moment of discovery. It gave Pi Industries a stage worthy of their ambition and gave exhibition visitors something they weren’t expecting: a reason to engage deeply with a brand story.
Anamorphic displays are powerful, but only when the content matches the medium. What made this installation resonate wasn’t just the technology – it was the narrative architecture behind it. Every frame was designed to guide the viewer through a journey: from heritage to innovation, from capability to vision, from India to the world.
That’s what Metaverse911 does. We don’t just build displays. We build moments that move people – moments that turn a booth into a destination and a brand into a conversation.
Metaverse911 is India’s leading immersive technology company specializing in anamorphic LED displays, augmented reality, virtual reality, and experiential brand activations for exhibitions, events, and enterprise environments.
From concept to execution, we deliver end-to-end immersive experiences that captivate audiences and drive results. If you’re preparing for your next trade show, product launch, or global exhibition – and you want your brand to be the one people talk about long after the lights go down – let’s create something unforgettable together.