Case study · GFF 2025
A 10×10 ft anamorphic LED wall for Experian at Global Fintech Fest 2025
Experian needed a software platform to feel real to visitors walking past. Our anamorphic LED wall showed its data capabilities breaking out of the screen, and drew 4,000+ visitors in two days.
One of the most-photographed activations at GFF 2025.
In the film
- The show Global Fintech Fest 2025, with 400+ exhibitors.
- The content Experian's platform, breaking out of the screen in 3D.
- The booth 4,000+ visitors in two days.
- The result One of the most-photographed activations at GFF 2025.
Summary
At Global Fintech Fest (GFF) 2025 in Mumbai, Experian needed to make an intangible software platform feel real to visitors walking past. We built a 10×10 ft anamorphic LED wall that showed its data capabilities in 4D, with insights and data flows appearing to break out of the screen.
The booth drew 4,000+ visitors in two days and became one of the most-photographed activations at the show.
The brief: stand out among 400+ exhibitors
Global Fintech Fest is an annual conference for finance and technology, organised jointly by NPCI, PCI and the Fintech Convergence Council. The 2025 edition brought 1,00,000+ attendees and 400+ exhibitors to the Jio World Convention Centre, Mumbai.
With that many exhibitors competing for the same audience, banners, brochures and a looping screen were not going to be enough. Experian’s product is software, so there was nothing physical to put on the stand. It needed a reason for people to stop.
What we built
A 10×10 ft anamorphic LED wall. Anamorphic content creates a 3D illusion that visitors see with the naked eye, with no headsets or glasses, so the brand’s story appears to come out of the screen.
For Experian, the content turned its data capabilities into 4D visuals: insights and data flows that seem to break out of the wall towards the viewer.
How we plan a booth
Our exhibition work follows one framework, used across 35+ enterprise events:
- Attract: a display on the fascia pulls visitors from across the hall before they read the signage.
- Engage: when visitors react to the display, they become participants and stay longer.
- Enquire: the display gives the team a natural conversation starter, so visitors arrive curious and ready to talk.
Every booth includes a pre-event strategy brief, a custom content brief and a post-event performance report.
How it worked on the day
The wall stopped visitors as they walked the hall and held their attention once they arrived. People photographed it, and the Experian team had an easy opening for conversations about the platform.
Results
- 4,000+ visitors to the Experian booth in two days
- One of the most-photographed activations at GFF 2025
Other formats we ran at GFF 2025
Alongside the anamorphic LED wall, two other formats were in use at the show.
HoloBox 3D holographic display
A floating, rotating 3D hologram of a product, service or brand mascot. Visitors gather, take photos and share them beyond the event floor.
Gamification
A branded game on the booth. Visitors compete and share, and the team captures qualified leads through every interaction.
About the solution
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It is the fastest way to get people to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 30–90 seconds, looped for the show
- Content sized to the exact LED wall at your venue
Other client work
Edgetech
Four tools, one story at ACREX 2026: a 3D-printed AHU that comes alive in AR, a touch kiosk and a 3D film. From CAD file to show floor.
Read the case study
Avantec
Air handling units floating out of the screen at ACREX 2026, every section exploded and reassembled. A facia the whole hall turned to look at.
Read the case study
C-DOT
4G, 5G and 6G in 3D: an eight-chapter network story on an L-shaped anamorphic LED at IMC 2025. Visitors stopped, filmed and stayed.
Read the case studyFrequently asked questions
How big was Experian’s anamorphic LED wall?
10×10 ft.
Do visitors need glasses or headsets to see the 3D effect?
No. The anamorphic illusion works with the naked eye.
What is included when Metaverse911 builds a booth?
A pre-event strategy brief, a custom content brief and a post-event performance report. Talk to our team about your next show.
What did Metaverse911 build for Experian at Global Fintech Fest 2025?
Metaverse911 built a 10×10 ft anamorphic LED wall for Experian at Global Fintech Fest 2025 in Mumbai. The content turned Experian's data capabilities into 4D visuals, with insights and data flows that appeared to break out of the screen. It made an intangible software platform feel real to visitors walking past.
What results did Experian's anamorphic LED wall achieve at GFF 2025?
Experian's anamorphic LED wall drew 4,000+ visitors to the booth in two days at Global Fintech Fest 2025. It became one of the most-photographed activations at the show, in a hall with 400+ exhibitors at the Jio World Convention Centre, Mumbai.