H&M was aiming to create a significant impact for the launch of their new high-fashion Innovation Circular Design Story collection. Seeking a unique and attention-grabbing concept to generate excitement and buzz around the collection, H&M approached Wildbytes to develop an innovative solution that would captivate audiences and showcase their latest fashion line in a fresh, engaging manner.
Wildbytes responded by crafting a groundbreaking metaverse experience through the creation of the first-ever real-time avatar-based fashion film for H&M. This project represented a major leap into the metaverse for the brand, blending advanced technology with creative design to present the collection in an entirely new way. The film was produced as part of a live event, where guests’ digital avatars were used to walk a virtual runway while showcasing the Innovation Circular Design Story collection.
Utilizing a sophisticated video game engine and real-time rendering technology, Wildbytes developed an immersive virtual catwalk experience. The film featured the digital doubles of the guests, who walked the virtual runway dressed in H&M’s latest fashion collection. This approach allowed for a dynamic and interactive presentation of the collection, merging the physical and digital realms.
The innovative use of the metaverse allowed H&M to create a unique fashion experience that went beyond traditional runway shows. The real-time rendering technology and interactive avatars offered an engaging platform for guests to experience the collection in a futuristic and imaginative setting. By introducing a new way to showcase high-fashion garments, Wildbytes demonstrated the potential of the metaverse to transform brand experiences and set a new standard for fashion events. Overall, this project highlighted how the metaverse can be employed to craft immersive and memorable brand experiences.
H&M launched the first real-time avatar-based fashion film in metaverse
Guests' digital avatars showcased H&M’s Innovation Circular Design Story collection
Advanced video game engine created a dynamic virtual fashion experience
Real-time rendering and interactive avatars transformed the fashion event experience