Immersive 3D Projection Brings Pirates of the Caribbean to Life
Marketing
Key takeaways
Derooted created a spectacular trailer for Walt Disney’s Pirates of the Caribbean, setting it on a ship at sea. The concept involved staging a battle at sea with ghostly pirates, using 3D projection to transform a ship on Lake Ontario. This aimed to spark curiosity and build social media excitement for the movie.
In just 48 hours, Derooted delivered an impressive experience that generated significant buzz on Disney’s social media channels, amassing over two million views and thousands of likes, comments, and shares, contributing to a successful movie launch.
Derooted performed 3D scans of the tall sail ship and utilized 3D mapping to create a dynamic battle scene with 3D projection. From pre-production and creating CGI fires on the boat to complete content creation and final video production, Derooted worked tirelessly to bring this ambitious plan to life. The audience was captivated by this unique glimpse into the world of Jack Sparrow.