Edge Marketing, an Advantage Solutions Company, collaborated with Groove Jones to develop a Web AR experience for Smithfield, known as Finish In Style, centered around NASCAR #10 team and driver Aric Almirola. To launch the AR experience, users scan a QR code, which activates it on their mobile web browser.
The AR experience comprises two effects. The first effect immerses fans inside the #10 vehicle, placing them behind an animated steering wheel and equipping them with a 3D helmet. The helmet tracks head movements, and its visor lifts when users smile. The second effect transforms fans into a Smithfield #10 firesuit.
Fans can capture photos of the experience, save them to their camera library, and share them with friends, encouraging engagement and social media sharing.