Four immersive touchpoints. One unforgettable booth. Here's how Edgetech redefined HVAC product showcasing at South Asia's largest industry event.
Two companies united by a shared ambition: to transform the way complex industrial products are communicated at India's most important HVAC stage.
Edgetech is a leading air handling and HVAC solutions provider, known for engineering high-performance Air Handling Units (AHUs) that serve commercial, industrial, and institutional buildings across India. With a strong focus on energy efficiency, indoor air quality, and custom-engineered systems, Edgetech has built a reputation as a trusted name in the HVAC industry.
At ACREX India 2026, Edgetech participated as the prestigious Next Gen Air Solutions Partner — a title that reflects not just their product capabilities, but their forward-thinking approach to how HVAC solutions are communicated, demonstrated, and experienced by the market.
Metaverse911 (AXRVERSE Global Pvt. Ltd.) is India's #1 immersive technology company, headquartered in Noida, India. Founded by Rrahul Sethi, the company operates at the forefront of XR innovation — designing and delivering enterprise-grade immersive exhibition booth experiences across Virtual Reality, Augmented Reality, Mixed Reality, Holographic Displays, Touch Kiosks, 3D Animation, and Anamorphic Content.
With India's first Metaverse Experience Center, an in-house XR fabrication hub in Chandigarh, and a solutions design team led by technology veterans with 25+ years in immersive tech, Metaverse911 brings together the full stack of immersive capability under one roof. The company has delivered transformative experiences for 50+ enterprise clients across India, UAE, Germany, the Netherlands, China, Sri Lanka, Malaysia, and Indonesia.
ACREX India, organised by ISHRAE, is the flagship event of the HVAC, refrigeration, and building services industry — and its 2026 edition, the 25th, was its most ambitious yet. Held across Halls 2, 3, and 6 at the Bombay Exhibition Centre, Mumbai, the three-day event brought together global innovators, engineers, consultants, and business leaders from 40+ countries.
For Edgetech, this was more than a participation play. As the event's Next Gen Air Solutions Partner, the expectation was to set a benchmark — not just show up.
HVAC and Air Handling Units are technical, large-scale products. Bringing a full-size AHU to an exhibition booth is impractical. Relying on printed datasheets and static visuals in a hall filled with hundreds of exhibitors is even less effective. The challenge wasn’t just visibility — it was comprehension.
“How do you convey the internal engineering, product variants, installation logic, and performance specifications of an AHU to a visitor who has three minutes at your booth — and ten other booths to visit?”
Edgetech’s ACREX 2026 presence was built around four complementary experiences — each doing a specific job in the visitor journey, from first glance to deep engagement.
A precisely scaled, tactile miniature of Edgetech’s AHU gave visitors a physical touchpoint — something to see, pick up, and engage with up close. It made a large industrial product instantly accessible and tangible in a hall dominated by flat screens and printed panels. The model was the booth’s first draw — the reason visitors stopped.
Visitors pointed a device at the 3D printed model to unlock an AR layer — revealing internal components, airflow paths, and system details that no physical display could show. This AR product demo for trade shows turned a static prop into a living, explorable technical document. Visitors could see inside the machine without opening it.
An interactive touch kiosk for the exhibition booth let visitors self-navigate through Edgetech’s product range — exploring specifications, variants, use cases, and applications at their own pace, without waiting for a sales representative. Procurement-oriented visitors and technical evaluators found this particularly valuable for structured, detailed product discovery.
A high-quality 3D animation for product showcase brought the AHU’s engineering story to life — showcasing real-world installation scenarios, internal mechanics, and performance advantages in a cinematic, instantly comprehensible format running on loop. It ensured that every visitor who walked past Edgetech’s booth — even without stopping — received the brand’s core story in under 30 seconds.
What made Edgetech’s booth work wasn’t any single technology — it was how the four elements worked together as a complete, layered visitor journey.
The 3D printed model was a draw: something physical and tactile in a hall of digital screens. It gave visitors a reason to stop and approach the booth.
The AR layer rewarded curiosity, letting visitors unlock a deeper technical story on demand — revealing internal components that no physical display could show.
The touch kiosk gave procurement-oriented visitors a self-service tool to explore specs without occupying a salesperson’s time, enabling independent, in-depth product evaluation.
The 3D animated video ran continuously, ensuring no one walked past without understanding what Edgetech builds — and why it matters. Every passerby received the brand story in 30 seconds or less.
“Immersive technology transformed a complex industrial product into an experience visitors could see, touch, explore, and remember.”
Three days. Four immersive experiences. Measurable impact at South Asia’s largest HVAC event.
AR, touch kiosk, 3D animation, and physical 3D model — all four working as a single, integrated visitor journey.
Three consecutive days of immersive engagement at South Asia’s biggest HVAC platform, with visitors returning to the booth multiple times.
In a hall of hundreds of exhibitors, Edgetech’s immersive booth was the one visitors came back to — and talked about.
ACREX 2026 was a signal moment for how HVAC brands can show up at industry events. Edgetech’s approach demonstrated that the most effective exhibition strategy isn’t about how large your booth is — it’s about how well your interactive exhibition booth communicates, engages, and leaves an impression.
In a market growing toward $29.4 billion by 2030, the companies that win specification conversations and long-term client trust are those that invest in how they present, not just what they produce. Immersive exhibition booth technology — AR product demos, interactive touch kiosks, 3D animation for product showcase — is no longer a novelty at industry events. For forward-thinking HVAC brands, it’s becoming table stakes.
the companies that win specification conversations and long-term client trust are those that invest in how they present, not just what they produce. Immersive exhibition booth technology — AR product demos, interactive touch kiosks, 3D animation for product showcase — is no longer a novelty at industry events. For forward-thinking HVAC brands, it’s becoming table stakes.
The goal isn’t just to be seen — it’s to be understood. Immersive technology bridges the gap between product complexity and visitor comprehension in real time.
A single technology serves one type of visitor. A layered booth serves every type — the casual observer, the curious engineer, and the procurement decision-maker.
Edgetech’s ACREX 2026 booth didn’t just participate in the industry conversation — it set a new standard for how HVAC brands can present their technology at scale.
In a rapidly growing HVAC market, immersive exhibition technology is becoming the differentiator that separates brands that win specifications from those that distribute brochures.
What is immersive exhibition booth technology?
Immersive exhibition booth technology refers to the use of AR, VR, touch kiosks, 3D animation, holographic displays, and physical 3D models to create multi-sensory, interactive product experiences at trade shows and exhibitions — replacing static printouts and passive displays with engaging, memorable, information-rich encounters.
How did Edgetech use AR at ACREX 2026?
Edgetech used Augmented Reality layered over a 3D printed scale model of their AHU unit. Visitors pointed a device at the model to unlock an AR layer revealing internal components, airflow paths, and system specifications that no physical display could convey — turning a static prop into a fully interactive, explorable technical demonstration.
Why did Edgetech use a touch kiosk at their exhibition booth?
The interactive touch kiosk allowed procurement-oriented visitors to self-navigate through Edgetech’s product range — exploring specs, variants, use cases, and applications at their own pace without requiring a salesperson’s attention. This meant technical evaluators could do deep-dive research independently while the sales team focused on qualified lead conversations.
Can Metaverse911 build an immersive exhibition booth for my brand?
Yes. Metaverse911 designs and deploys complete immersive exhibition booth experiences including AR product demos, interactive touch kiosks, 3D animated videos, scale models, and holographic displays for enterprise brands across India and internationally. With 35+ exhibition activations delivered, the team brings full-stack capability — from concept design to on-floor execution.
What industries benefit most from immersive exhibition booth technology?
Industries with complex, large-scale, or technical products benefit most — including HVAC, manufacturing, real estate, defence, automotive, industrial equipment, and infrastructure. Any product that is difficult to physically transport or demonstrate benefits from immersive technology at exhibitions. If you can’t bring the product to the show floor, Metaverse911 can help you bring it to life digitally.